PUMA ambassador Neymar Jr has collaborated with the German sportswear brand for his first major lifestyle campaign, promoting the Wild Rider shoe, 'made to celebrate youth culture and mobility'.

The Paris Saint-German forward commented 'As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football. You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!'.